First Priority Insurance Agency is led by James McMorris, a respected business professional with decades of experience in leadership, relationship development, and client service. His commitment to integrity, education, and community-focused service has helped establish lasting relationships with clients throughout Georgia and beyond.
Under his leadership, the agency is committed to helping clients protect their assets, prepare for life's uncertainties, and build a stronger financial future.
James McMorris is a highly respected insurance executive, risk management strategist, and business protection specialist with more than four decades of experience serving individuals, families, businesses, nonprofit organizations, faith-based institutions, and government contractors. Throughout his distinguished career, he has built a reputation for providing innovative insurance and bonding solutions that help clients protect their assets, mitigate risk, preserve wealth, and position themselves for sustainable growth.
As Founder and Chief Executive Officer of First Priority Insurance Brokerage Firm, established in 2007, James has successfully developed a comprehensive insurance and risk management practice focused on delivering customized solutions tailored to the unique needs of each client. Under his leadership, the firm has become a trusted resource for business owners, executives, entrepreneurs, contractors, and community organizations seeking strategic guidance in an increasingly complex risk environment.
James is licensed in Life, Health, Property, and Casualty Insurance and possesses extensive expertise across a broad range of insurance disciplines. His professional experience includes life insurance planning, employee benefits, Medicare solutions, health insurance, commercial property and casualty insurance, professional liability coverage, cyber liability protection, workers' compensation, executive compensation planning, buy-sell agreements, key-person insurance, and business succession planning. His ability to integrate multiple risk management strategies into a cohesive protection plan has made him a valued advisor to clients seeking both immediate protection and long-term financial stability.
In addition to his insurance expertise, James is recognized as a specialist in surety and commercial bonding solutions. He has worked extensively with contractors, developers, transportation companies, and small business owners to secure the bonding capacity necessary to pursue government contracts, private-sector projects, and public infrastructure opportunities. His experience includes performance bonds, payment bonds, bid bonds, maintenance bonds, license and permit bonds, fidelity bonds, court bonds, and various specialty surety products.
James understands that bonding is often the gateway to business growth and economic opportunity. As a result, he has dedicated significant effort to helping minority-owned businesses, emerging contractors, and small business enterprises understand bonding requirements, improve financial readiness, and successfully position themselves for larger procurement opportunities. His work has enabled numerous businesses to access projects that might otherwise have been out of reach, creating pathways to increased revenue, job creation, and long-term sustainability.
Throughout his career, James has maintained a client-centered approach built upon integrity, trust, and service. Whether advising a family on legacy planning, helping a business owner protect company assets, or assisting a contractor in obtaining bonding for a major project, his focus remains the same: providing practical solutions that create confidence, security, and peace of mind.
A proud member of Omega Psi Phi Fraternity, Inc., James has consistently demonstrated a commitment to leadership, service, and community empowerment. He believes that economic education, financial literacy, and proper risk management are essential components of individual and organizational success. His professional and community work reflects a lifelong dedication to helping others build, protect, and preserve their legacies.
James's leadership philosophy is grounded in the belief that protection is the foundation upon which prosperity is built. By combining decades of industry expertise with a deep understanding of business operations, financial planning, insurance, and bonding, he continues to help clients navigate challenges, seize opportunities, and create lasting value for future generations.
Today, James remains committed to empowering individuals, businesses, and organizations through strategic insurance, bonding, and risk management solutions that protect what they have built and support the vision of what they hope to achieve.
"A good man leaves an inheritance to his children’s children."
— Proverbs 13:22
Dr. Kimberly H. McMorris is an insurance strategist, business development executive, and financial literacy advocate with extensive experience helping entrepreneurs, business owners, nonprofit organizations, and community leaders protect and grow their businesses through strategic risk management and insurance solutions.
As Co-Owner and Chief Operating Officer of First Priority Insurance Brokerage Firm, Dr. McMorris works with individuals and organizations to develop comprehensive protection strategies that include commercial insurance, employee benefits, business succession planning, key person insurance, life insurance, and risk mitigation solutions. Her work focuses on helping businesses become operationally resilient, financially prepared, and positioned for long-term sustainability.
In addition to her role at First Priority Insurance Brokerage Firm, she is the Founder of Kimberly H. McMorris & Associates, a strategic consulting firm specializing in business development, stakeholder engagement, strategic partnerships, and economic empowerment initiatives. She also serves as Co-Founder of the Black Wall Street Financial Literacy Foundation, where she promotes financial education, entrepreneurship, wealth-building, and legacy planning within underserved communities.
Dr. McMorris previously held leadership roles with Blue Cross Blue Shield of Georgia, where she supported large-scale insurance operations and agent development initiatives. Her experience in healthcare, benefits administration, and insurance services provides a unique perspective on the critical role protection plays in both personal and business success.
A licensed insurance professional and 100% disabled United States Air Force veteran, Dr. McMorris holds a Bachelor of Science in Business Management and a Master of Science in Organizational Leadership. Throughout her career, she has worked with business owners, corporations, faith-based organizations, chambers of commerce, economic development organizations, and community leaders to create strategies that strengthen businesses and expand opportunities for growth.
Dr. McMorris currently serves as Director of Programs for the Conference of Black Mayors and is recognized for her ability to connect public, private, and community stakeholders to advance economic development and business growth initiatives.
Her passion is helping entrepreneurs understand that business protection is not simply an expense—it is a strategic investment. Through insurance, bonding, risk management, and financial education, she helps organizations build stronger foundations, qualify for larger opportunities, protect their assets, and create lasting legacies.
Proverbs 24:27 (ESV)
"Prepare your work outside; get everything ready for yourself in the field, and after that build your house."
The principle of preparation before expansion. Before building, growing, hiring, purchasing, or scaling, wise leaders establish a solid foundation. In business, this means having the proper structure, planning, protection, financing, certifications, insurance, bonding, legal safeguards, and operational systems in place before pursuing larger opportunities. For entrepreneurs, this reminds us that success is rarely accidental—it is the result of intentional preparation, disciplined planning, and strategic stewardship.
