About Us

Agents that work for you, not a company

James A. McMorris, LUTCF
CEO/Owner
I have been in the insurance industry since 1982 and I have experience as a field agent, agency manager, sales manager and I am now a agency owner. I started my career with Direct Insurance, Esquire, United Life Insurance Company of America, All Risk, United Health Care, Farmers Insurance as well as Progressive Insurance. Utilizing my extensive experience and knowledge of the insurance industry, I am better equipped to service all your insurance needs.
The goal for my agency is to build long lasting relationships with my customers. I want to be your agent for life and for the generations to come. By being an insurance broker, I have access to many insurance companies, therefore I have the ability to shop around for the best price and best fit to meet your insurance needs. Myself and my staff are always available to help with all your insurance questions and concerns. My core values include honesty and integrity when dealing with all of our customers. I take pride in representing you as my customer and meetings your needs, not just looking out for the insurance companies.
Deeply committed to the communities that we all share, First Priority Insurance is a leading independent insurance agency that specializes in business, commercial, life and health insurance, employee benefits, life insurance, and professional liability. We also provide specialized services such as SR22’s, title bonds, legal insurance, energy and notary services
The agency has earned its reputation for excellence by leveraging more than five decades of risk management experience to deliver keen insight, service, and solutions to clients' distinct needs, including competitive, niche, and specialty products/services. Organizations of all sizes and sectors benefit from First Priority Insurance business insurance expertise combined with a distinct approach and access to a broad range of premier insurance carriers.
Our Mission is to help our clients achieve their personal, professional, and financial goals by providing sound advice and properly designed, cost effective insurance and risk management solutions.
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Kimberly H. McMorris
Chief Operating Officer
After years of working for the world’s largest Health insurance company in the employee benefits division, she has joined the First Priority Insurance family. Kimberly has experience in handling a vast array of insurance needs. has been recognized by insurance partners for transforming market opportunities into revenue and earnings growth, deriving and implementing strategic direction for sales organizations and the formation of innovative partnerships that broaden sales footprint and impact. We help our clients benefit from the development of innovative financial risk mitigation approaches. We help our clients attract and retain competitive talent market with strategic voluntary and supplemental benefits into a more prominent, strategic role.
With diverse experience in sales organizational development, we have led organizations from start-up to restructuring. This experience allows us to provide hands-on guidance through all business development cycles - expansion, contraction and diversification.
We strategically align with companies in explosive growth market, we also provide services that bring cutting-edge and cost-effective solutions. You will be offered the BEST in class, affordable, value-added solutions that meet YOUR needs.
She is licensed in Georgia, Ohio, Arizona, South Carolina, North Carolina, Nevada, Michigan, California, New York & Pennsylvania.
Specialties: Life Insurance, Voluntary Employee Benefits, Financial Risk Mitigation, Strategic Business Development in Insurance Vertical, Wealth Building, Financial Wellness Worksite Benefits.
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